On the Drivers of Demand for Innovative Freight Transportation Services

Contemporary innovations in freight transportation and logistics are instrumental achieving more integrated, efficient, sustainable services the global market. While much attention is going to how contemporary innovations, including technology-enabled management change supply of services, little work done on depicting their changing relationship with demand. We present findings from a comprehensive study among Global Fortune 500 companies aimed at understanding what drives demand for modern services. investigate importance three key service attributes that growing importance, i.e., operational control transport mode, flexibility, ancillary value-added measure influence contextual factors choice service, chain strategy, volatility, internal industry type. This leads recommendations shippers they can adjust chains future benefit new Our also stress need adopt approaches.